Medical Aesthetics Business Course

The Medical Aesthetics Business Course is tailored for practitioners looking to start or enhance their practices. It covers essential topics like business planning, equipment, marketing, finance, and is suitable for licensed medical professionals interested in opening a medical aesthetics practice.

Course Overview

The Medical Aesthetics Business Course is ideal for practitioners or business owners who are looking to start or enhance their business practices. This introductory level course focuses on the fundamentals of building planning, essential equipment, marketing, finance, and everything in between. This aesthetics business course is aimed at licensed medical physicians, registered nurses, dentists, and any healthcare professional or practitioner who has already trained or has taken APT Injection Training courses. It can also be taken by anyone who is thinking about opening a medical aesthetics practice.

Course curriculum

1. How to Use This Course:
2. A Message from Our Founder
3. Our Gift To You!
4. Before We Begin:
5. Pre-Course Survey
6. Thank You for Making a Difference!
1. Learning Objectives: Medical Aesthetics Business Course
1. Scope of the Market
1. Exploring Workplace Options
2. Video: How to Write a Business Plan
3. Dr. Tim Pearce - How to Start an Aesthetics Business
4. Dr. Tim Pearce - From NHS Worker to A Successful Aesthetics Clinic Owner
1. Organizational & Legal Business Structures
2. Video: Types of Business Organizations
1. What are Mission and a Vision Statements?
1. Simon Sinek TED Talk - Start with WHY
2. Simon Sinek - Start with WHY in ALL of your Conversations
3. Simon Sinek - What is a Vision?
4. Simon Sinek - Things that Make a Vision Meaningful
5. Simon Sinek - Leading with Your Values
6. Activity: Refining Your Vision Statement
1. Creating Your Marketing Plan
2. Traditional vs. Modern Marketing
3. What is Digital Marketing?
4. What is Search Engine Optimization (SEO)?
1. How Do Websites Work?
2. Key Ingredients for a Website
3. Making Your Website Easy to Use
4. Website Do's and Don'ts
1. Government of Canada: Cosmetic Advertising, Labelling and Ingredients
2. The Canadian Code of Advertising Standards
3. Marketing with Influencers: A Guideline
1. Business Finances
1. College of Physicians and Surgeons of Ontario (CPSO)
2. CPSO: Practice Guide
3. CPSO: Changing Your Scope of Practice
4. Royal College of Dental Surgeons of Ontario (RCDSO)
5. CNO: College of Nurses of Ontario - Scope of Practice
1. About Medical Directors
2. Direct Orders vs. Medical Directives
1. Electronic Medical Records
2. Patient Consultation Tools
1. Clinic Operations
1. Business and Professional Liability Insurances
2. General Liability vs. Professional Liability Insurance
1. References
1. Congratulations on Completing the Course!
2. Post-Course Survey
3. Sign Up Now & Stay Connected!
4. Introducing Our Referral Program!
5. Your Journey Doesn't End Here!

About this course

51 lessons
$1200 CAD + HST

About This Course:

The Medical Aesthetics Business Course is designed to equip students with a comprehensive understanding of the diverse field of medical aesthetics and the essential skills needed to succeed within it. Through engaging modules, students will explore the wide range of aesthetic services available, delve into various career paths within the industry, learn how to develop robust business plans and navigate legal and organizational structures effectively. This course emphasizes the importance of crafting impactful mission and vision statements, understanding both traditional and modern marketing strategies, and mastering the development of a functional website tailored for the medical aesthetics industry. Additionally, students will gain a solid understanding of Canadian marketing laws, financial literacy, scopes of practice, the role of medical directors, and the significance of Electronic Medical Record systems in healthcare documentation. Operational aspects such as administration, human resources, and insurance considerations are also covered to ensure students are well-prepared to manage successful medical aesthetics ventures.

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$1,950.00Bundle: Policies and Procedures, Human Resources, Medical Directives Binder

This bundle contains all three key manuals for in-clinic use to ensure your medical clinic has policies and procedures in place before performing aesthetic medical procedures: Policies, Human Resources, and Medical Directives.

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